The Fit Formula Privacy Policy

Effective Date: 23/12/24

This Privacy Policy explains how The Fit Formula (“TFF”, “we,” “our,” or “us”) collects, uses, and protects your personal information when you engage with our services, visit our studio, or use our website. We are committed to complying with the General Data Protection Regulation (GDPR) and the Data Protection Act 2018.

1. Information We Collect

We may collect the following types of personal data:

• Contact Information: Name, email address, phone number, and address.

• Health and Fitness Data: Medical history, fitness goals, physical measurements, and progress records (only collected with your explicit consent).

• Payment Details: Billing and payment information (processed securely by third-party payment providers).

• Usage Data: Information about your interactions with our website, such as IP address and browsing behavior, via cookies (with your consent).

2. How We Use Your Information

We use your personal data to:

• Provide and manage our personal training services.

• Develop tailored fitness plans and monitor your progress.

• Communicate with you about bookings, updates, promotions, and studio news.

• Comply with legal and regulatory obligations.

3. Legal Bases for Processing

We process your personal data based on the following legal grounds:

• Your consent (e.g., for health and fitness data).

• Performance of a contract (e.g., delivering our services).

• Compliance with legal obligations (e.g., tax and accounting requirements).

• Legitimate interests (e.g., improving our services and marketing activities).

4. Data Sharing and Transfers

We do not sell or rent your personal data. However, we may share your information with:

• Service Providers: Third-party companies that help us deliver our services (e.g., payment processors, scheduling software).

• Legal Authorities: When required to comply with legal obligations.

We ensure that all third parties maintain appropriate data protection standards.

5. Data Retention

We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy unless a longer retention period is required by law.

6. Your Rights

Under the GDPR, you have the following rights:

• Access your personal data.

• Rectify inaccurate or incomplete data.

• Request the erasure of your data (“right to be forgotten”).

• Restrict or object to processing.

• Request data portability.

• Withdraw consent at any time (if applicable).

• Lodge a complaint with the Information Commissioner’s Office (ICO) if you believe your rights have been violated.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal data from unauthorized access, loss, misuse, or alteration.

8. Cookies

Our website uses cookies to enhance user experience and analyze website traffic. You can manage your cookie preferences through your browser settings.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any changes will be posted on our website with an updated effective date.

10. Contact Us

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:

contact@thefitformula.co.uk

By engaging with our services or visiting our website, you acknowledge that you have read and understood this Privacy Policy.